On Semiconductor strengthens the advantage of efficient solutions for automotive electronics

     ON Semiconductor's energy efficient products and solutions for applications such as automotive lighting systems, body and comfort systems, powertrains, and industrial security, with live product demonstrations. ON Semiconductor is one of the world's top 10 suppliers of energy-efficient silicon solutions and number one in automotive image sensors, providing reliable, AEC certified, PPAP compliant, energy-efficient automotive semiconductor products and solutions. Used in automotive lighting, automotive air conditioning, powertrain, safety and chassis, Advanced Driver assistance systems (ADAS), in-vehicle networking and other applications to help reduce emissions, improve fuel economy, and enhance the performance and reliability of lighting, safety and in-vehicle networking.

     Automotive electronics is an important business area for ON Semiconductor. According to Xie Hongyu, vice president of sales for ON Semiconductor  Greater China, the industry accounted for 30.5 percent of the company's revenue in 2014, especially after the company acquired Aptina in August 2014. Officially become the largest supplier in the field of automotive image sensors, which is very meaningful to enhance the competitiveness of ON Semiconductor automotive electronics solutions.

     In the field of automotive electronics, ON Semiconductor offers a broad range of products and solutions covering powertrain, body and interior, lighting systems, power management, in-vehicle networking, and the recently popular active safety. This time ON Semiconductor brings Pixel/matrix headlights (Pixel Light), adaptive headlight systems (AFS), combined taillights (RCL), LED shunt, brushless motors for automotive oil pumps, proprietary Smart Power modules (IPM) for improved fuel efficiency, high-performance 1080p high Dynamic range (HDR) image sensors, automotive mirror image sensors, and automotive grade ESD battery short-circuit protection And solutions such as common mode filters (CMF) for vehicles.

     Specifically to the Chinese market, Xie Hongyu said that the Chinese market currently accounts for about 12% of its global automotive electronics revenue, with powertrains, body, advanced driver assistance systems (ADAS), power supplies and in-vehicle networks being the main applications. China's automotive semiconductor market is expected to grow at a rapid rate of 15% in the next few years, not only China is the largest country in automotive manufacturing, the market base is particularly huge, in active safety and ADAS, electric vehicle powertrain, lighting and body applications will provide ON Semiconductor broad space for development. In particular, pedestrian and vehicle accident video recorders and LED lighting continue to maintain strong growth in the Chinese market, by which time, each car will likely install 10-12 cameras, which is a very big opportunity for image sensor leader ON Semiconductor.